Scots Kitchen
Author: F Marian McNeill
A delightful account of eating and drinking in Scotland through the ages, with definitive recipes for all the old national dishes.
Look this: We Are Everywhere or Firehouse
Rowntree and the Marketing Revolution, 1862-1969
Author: Robert Fitzgerald
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
No comments:
Post a Comment